শুক্রবার, ৩০ মার্চ, ২০১২

The Significance of Effective Communication Skills in 21st Century ...

With the increasing complexity of twenty first century workplace, certain key skills are required to be developed by young people and workers in order to meet the challenges of today?s workplace. Besides possessing essential skills like life and career skills, learning and innovation skills, global awareness and collaboration, employees are supposed to possess the ability to communicate. In fact, effective communication is rated as the most important factor in today?s complex workplace.

Flatter organizations, a more assorted employee support and larger use of groups have made effective communication an essential element for organizational growth and success. In such type of organizations managers may require to communicate with many people over whom they may have no power or authority.

?This is so since the despotic management model of past generations is progressively being substituted by participatory management in which communication plays a key role in building trust, encourage understanding besides motivating and empowering individuals.

Companies are functioning in a viciously competitive business world. A simple mistake can not just cost them millions of dollars but also their hard earned reputation and customer base. Business cannot do much to ward off these challenges. However, by focusing upon the communications skills of employees, businesses could definitely have an edge over their competitors in terms of customer retention.

The competitiveness of the market is due to the fact that the quality of products and services offered by the companies in same category is more or less the same. Since, there isn?t much difference in the quality of products, what exactly can set them apart from their competitors is better customer service and effective communication.

Communication in a business organization provides the critical link between core functions. Since, business organizations are made up of people, effective communication is crucial at every level of an organization to bind these people together in an organizational set-up. Right from business development to personal selling or marketing, or say any other aspect of business, communication plays a vital role.

For a business entity to survive as well as flourish in the market arena, a well charted system of effective communication need to be drawn out. This lone factor could provide a competitive edge to the organization making it more flexible and equipped to face the changes as well as the challenges of the marketplace and that too without disruption of operations.

Existence of effective communication system leads to increase in productivity and circumvents unnecessary delays in operations. Effective communication allows good management style which in turn will surely predict a great future for the business organization.

By developing good communication skills amongst the workers, organizations can look forward to building a cohesive and effective team. This could be helpful for managing the performance of your team members. Moreover, the risk of industrial problems developed in the workplace could be minimized if employees are trained to communicate effectively with large masses. Furthermore, effective communication can play a significant role in building and maintaining effective relationships with suppliers as well as clients.

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Source: http://www.enetworklink.com/the_significance_of_effective_communication_skills_in_21st_century_workplace_ezine_ready/

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